In the world of B2B sales, procurement teams often seem like gatekeepers—focused on cost-cutting, compliance, and risk management. But what if sellers could turn procurement into a strategic ally rather than an obstacle?
That’s exactly what we explore in the this episode of StreetSmart, where we break down how sales teams can speak the language of procurement to drive better deals and build stronger partnerships.
Key Takeaways from the Episode
✔ The #1 Mistake Sellers Make
Many sales professionals see procurement as an adversary rather than a partner. This mindset can lead to misalignment, frustration, and stalled deals. Instead, top sellers learn to understand procurement’s goals and position their offerings accordingly.
✔ How to Align with Procurement’s Priorities
Procurement teams aren’t just looking for the lowest price—they care about value, risk reduction, and long-term partnerships. In the episode, we discuss strategies for framing your solution in a way that resonates with procurement decision-makers.
✔ Turning Procurement into a Sales Ally
Great sellers build relationships with procurement just like they do with other stakeholders. This means learning their terminology, anticipating objections, and providing the right information upfront to speed up approvals and negotiations.
Why This Episode is a Must-Listen
If you work in sales, procurement, or leadership, this episode will give you the insights you need to navigate complex B2B deals with confidence. By understanding procurement’s perspective, you can shorten sales cycles, win more deals, and build lasting partnerships.
🎧 Listen to the full episode here: https://closemode.media/episode/streetsmart-how-to-speak-the-language-of-procurement
What’s your biggest challenge when working with procurement? Drop a comment below—we’d love to hear your thoughts!
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