In today’s fast-moving business world, it’s easy to feel like your product or service is just another option in a crowded marketplace. Competitors slash prices, customers demand discounts, and before you know it, you’re trapped in a race to the bottom. Sound familiar?
The truth is, commoditization pressure is real, but it doesn’t have to define your business. Instead of competing solely on price, you can shift the conversation, establish your unique value, and take control of negotiations. In this episode of StreetSmart, we break down practical strategies to help you rise above the competition and protect your worth.
What You’ll Learn in This Episode
Why commoditization happens – Understanding the forces that make customers see your offering as a commodity.
- How to differentiate your product/service – Proven tactics to highlight unique value beyond price.
- Negotiation strategies to push back on price pressure – How to turn conversations away from discounts and towards real value.
- The mindset shift you need – Why confidence and positioning are key to overcoming pricing battles.
Who Is This Episode For?
Business owners looking to escape the “price war” trap.
Sales professionals tired of constant price objections.
Anyone who wants to improve their negotiation skills and secure better deals.
Don’t let commoditization define your business. Instead, take control, set yourself apart, and win on value—not just price.
Listen to the full episode now: https://closemode.media/episode/streetsmart-negotiation-question-2b-mastering-commoditization-pressure
Let us know in the comments—what’s your biggest challenge when it comes to negotiating your value?
#NegotiationTips #SalesStrategy #StreetSmart #ValueOverPrice