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Think! Inc. - business negotiation, redefined

Velocity magazine article “Who is in charge of the care and feeding of your value proposition?”

Value as a living ecosystem 

The Strategic Account Management Association’s (SAMA) Velocity magazine asks, “Who is in charge of the care and feeding of your value proposition?”  To help answer this question, writer Brian Dietmeyer of Think! Inc. explains why your value is a living, breathing thing — an ecosystem that needs proper feeding and watering — and how to reassess it.

Click here for the full article.

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