SAMA Velocity article - Wake up to negotiation reality: transform your negotiations and avoid commoditization

You’re delusional. Well, all right, you may not be, but I’m playing the odds. Too many sales professionals work in a state of negotiation delusion, though the marketplace is trying to shake them awake with ever-increasing commoditization.

Twenty years ago, keeping customers at any cost may have been acceptable negotiation practice. However, according to current research…

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SAMA Velocity article - Wake up to negotiation reality: transform your negotiations and avoid commoditization

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