
A recent Harvard Business Review Study of 45 corporations has determined that most negotiation problems are internal and the result of misaligned “silos.”
Often, for the first time ever, Think! brings together separate silos within your company – like legal, sales, and product management – to talk cross-functionally about negotiation current state/desired state and success metrics. This step alone results in lowering the hassle and increases cooperation among internal stakeholders. This phase produces a common vision of what negotiation success looks like before training is initiated, we refer to this as negotiation strategy. Reaching a common agreement on “where” you want to go before we train on “how” to get there is a strategic imperative.
One of the benefits of aligning your negotiation strategy is a more consistent market messaging, to both competitors and customers. When you negotiate more rationally, you create higher trust with customers and ignite less “give-away wars” with competition.