Chief Learning Office Article: Is Your Sales Training Effective?
by: Lindsay Edmonds Wickman
American corporations invest heavily in sales training, spending approximately $7.2 billion each year, according to the Journal of Personal Selling. However, most organizations don’t know if that significant investment is actually paying off.
“You have to think of sales training differently because it has a different impact on your company,” said Brian Dietmeyer, president and CEO of Think! Inc., a global negotiation strategy consultancy. “You should expect a return on investment [because] sales is the growth engine of any company.”
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One Response to “Chief Learning Office Article: Is Your Sales Training Effective?”
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June 4th, 2008 at 10:00 am
Nice writing. You are on my RSS reader now so I can read more from you down the road.
Allen Taylor