How to change the conversation from the price of your products to the value of solutions
Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in 47 countries with companies like Microsoft, Coco-Cola, FedEx, American Airlines, Monster, Ryder, Alcatel-Lucent and Nalco, Brian talks about negotiating with a sales focus. Joining him in this conversation is Katharine Opincarne, Sales Curriculum Manager for Microsoft SMSG Readiness.
A bit of background: Negotiation has long been thought of as merely a soft skill or a series of random verbal tactics. No more! Gone are yesterday’s long lists of tactics, contermeasures and body language analysis. Based on his new book, B2B Street Fighting, Brian will reveal that despite all its apparent moving parts and players, negotiation is a highly repeatable, predictable process. Our three no-nonsense counterpunches will train you to anticipate and neutralize 97% of buyer negotiation tactics. You will also learn how to use technology to aid in negotiation strategy and tactics.
This recorded webinar is now available for viewing at any time. Click here to access.
On Tuesday, August 2, 2011, Brian Dietmeyer will be interviewed live by Wayne Hurlbert on Business Success Radio.
Says Hurlbert, “Sales and negotiation strategist, and author of B2B Street Fighting, Brian J. Dietmeyer describes a fresh approach to thinking about business negotiations. Brian moves beyond the usual listing of tactics and presents an alternative concept of negotiation as a predictable and repeatable process. Brian shares three specific counter-punches that any negotiator can employ to improve their success rate. Learn how to change any negotiation, including sales conversations, from one focused on price to one that considers the importance of value to the customer.”
Richard Lane founded Engleby Associates to help sales people and sales managers be the best they can be. Lane spent his career in sales and sales management. His hot spot is crafting solutions that solve business challenges and create win-win value.
In this podcast, Lane speaks with Think! Inc.’s President/CEO about that all familiar phrase, “I can get the same thing from someone else, only cheaper.” During the conversation Dietmeyer explains how b2b negotiations really come down to just two things.
Listen to this short podcast. It may just change the way you sell forever… for the better!
Click here to access.
Tim Cummins, President and CEO of IACCM, and Brian J. Dietmeyer, President and CEO of Think! Inc., will take you through recent research and findings and how to apply these learnings to your upcoming negotiations. With the focus on the global economy at such a high level today, each and every deal you negotiate is critical now, for you, your organization and your ongoing business relationship with the other party.
Click here to access the recorded webinar.

Selling Power video series:
Effective Business Negotiation
The Consequences of No Agreement
Prepare, Present and Negotiate to Win

ES Research podcast:
Redefining Business Negotiation

Sant webcast: