Think! Inc. was founded in 1996 by Dr Max Bazerman, Harvard Business School professor and member of the Harvard Project on Negotiation. Co-Founder Brian Dietmeyer held numerous positions over 17 years with Marriott Intl, ending his career there in the position of VP, National Account Sales. Brian is the author of Strategic Negotiation and B2B Street Fighting.
Since its inception Think! has worked on over 20,000 business negotiations in 47 countries with companies like Coca-Cola, Microsoft, United Airlines, Alcatel Lucent, Merck and Allstate.
Think! has recently released the first ever negotiation variable database in the world. This application connects strategic business priorities of legal, pricing, product managers and marketing to the deal level.