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Think! Inc. - business negotiation, redefined

Archive for August, 2009

Velocity magazine article “Who is in charge of the care and feeding of your value proposition?”
Marie Dudek - August 31st, 2009

Value as a living ecosystem 

The Strategic Account Management Association’s (SAMA) Velocity magazine asks, “Who is in charge of the care and feeding of your value proposition?”  To help answer this question, writer Brian Dietmeyer of Think! Inc. explains why your value is a living, breathing thing — an ecosystem that needs proper feeding and watering — and how to reassess it.

Click here for the full article.