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Archive for June, 2008

Chief Learning Office Article: Is Your Sales Training Effective?
Marie Dudek - June 4th, 2008

by:  Lindsay Edmonds Wickman

American corporations invest heavily in sales training, spending approximately $7.2 billion each year, according to the Journal of Personal Selling. However, most organizations don’t know if that significant investment is actually paying off.

“You have to think of sales training differently because it has a different impact on your company,” said Brian Dietmeyer, president and CEO of Think! Inc., a global negotiation strategy consultancy. “You should expect a return on investment [because] sales is the growth engine of any company.”

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